Job Description

Location: On-site in Austin, TX

Compensation: $200K base + $200K commission (performance-based)

Reports to: CEO

Industry: Recruiting / HR Technology

About the Role

We’re looking for a Head of Sales who combines strategic vision with hands-on execution to scale our lead generation and drive significant profit growth. This role sits at the intersection of strategy, analytics, and revenue execution—ideal for someone who can model the numbers, design the playbook, and lead from the front.

Our inbound funnel currently produces around 30 qualified online leads per month. Your mission will be to design and implement a strategy that scales inbound leads to 100+ per month while optimizing outbound lead generation efforts. Outbound work is currently supported offshore and presents opportunities for restructuring and improvement.

The person in this role will work closely with our CEO and newly hired Marketing Leader to develop a unified inbound and outbound strategy that increases quality pipeline flow for our team of five Sales Account Executives.

Key Responsibilities

• Design and execute a comprehensive inbound and outbound lead generation strategy, directly tied to financial and profit growth metrics.
• Build financial models that inform staffing needs, marketing budgets, and return on investment scenarios across multiple growth channels.
• Partner with the CEO and Marketing Leader to align sales and marketing initiatives under a clear revenue roadmap.
• Strengthen and scale inbound marketing efforts through enhanced branding, digital content, and conversion optimization.
• Reimagine outbound sales processes, improving efficiency, training, and ROI on offshore BDR operations.
• Analyze funnel metrics, lead quality, and conversion rates to identify high-impact performance improvements.
• Ensure smooth collaboration with the Sales Account Executive team, focusing on lead quality and volume rather than day-to-day management.
• Continuously track and refine the link between marketing spend, lead generation efficiency, and bottom-line profitability.

Qualifications

• 10+ years of experience in sales leadership, revenue operations, or demand generation roles. Must have experience working in the recruiting / talent acquisition technology space. 
• Familiarity with recruitment or job marketplace technology (e.g., ZipRecruiter, Indeed, LinkedIn Recruiter, or ATS platforms) required.
• Demonstrated ability to scale lead generation programs from experimental to predictable, measurable engines of growth.
• Strong background in financial modeling, forecasting, and ROI analysis tied to sales and marketing activities.
• Experience partnering cross-functionally with marketing to improve branding, inbound funnels, and conversion rates.
• Data-driven approach combined with strategic creativity and executive communication skills.

What Success Looks Like

• Growing monthly inbound qualified leads from ~30 to 100+ within 12 months.
• Establishing a predictable, cost-efficient lead generation engine that supports the AE team with consistent pipeline flow.
• Revamping outbound efforts for stronger ROI and better coordination with marketing.
• Delivering measurable profit growth driven by sales and marketing alignment.

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