Job Description

A born and bred San Francisco original, Hotaling & Co. is the leading distiller and importer of artisanal spirits and cocktail essentials. Our dedication to artisanal spirits first started 30 years ago under the name Anchor Distilling Company - heralding the return to copper pot distilling in the U.S. with the original craft introductions of Junipero Gin & Old Potrero Straight Rye Whiskey. We carry on that pioneering legacy with the name Hotaling & Co. as a nod to the local legend A.P. Hotaling, who ventured West during the Gold Rush and quickly became one of the most reputable spirits dealers in the country and a notable figure in American drinking culture. Fueled by a passion for beverage expertise, education and hospitality, Hotaling & Co. carries on this tradition of artisanal excellence by bringing together a family of likeminded spirits that share our commitment to craft and care.

Today, Hotaling & Co.’s portfolio is synonymous with brands of unmatched quality and character, including Luxardo Liqueurs & Cherries, Nikka Whisky, Junipero Gin, HINE Cognac, Convite Mezcal, Severo Tequila, Kavalan Whisky, Denizen Rum, HIRSCH Selected Whiskeys, Writers' Tears Whiskey, Old Pulteney Whisky, Speyburn Whisky, Balblair Whisky, Arran Whisky, Old Potrero Rye Whiskey, and more. Visit to explore our full range of brands.

Job Description

The National Luxardo Brand Ambassador is a dedicated and passionate brand champion who embodies the essence of Luxardo and brings an entrepreneurial drive to elevate the brand in the U.S. market. The Brand Ambassador builds the brand’s profile across key states, drives awareness through digital education, and serves as the face of the brand at trade and consumer events.

Success in this role comes from increasing awareness and distribution, fostering trial and education, developing strong trade relationships, executing consumer tasting events, and producing educational and recipe-driven video content for distributors, sales teams, and digital channels. This position requires a highly motivated self-starter who thrives on autonomy and enjoys going above and beyond to achieve strong results. The role spans marketing, sales, content development, communications, and activation execution.

Responsibilities:

The Brand Ambassador represents Luxardo in designated markets and is responsible for educating and influencing consumers, key trade partners (on- and off-premise accounts, Hotaling staff, and state wholesalers), and media.

Key responsibilities include, but are not limited to:

• Serve as the in-market expert and local authority on the brand for trade, consumers, and media.
• Execute marketing activations and communications aligned with brand objectives.
• Develop brand education tools and materials, with a focus on video content.
• Build proficiency in mobile videography and editing for ongoing content capture and social media use.
• Accelerate brand growth in key markets.
• Recruit new consumers by sampling, educating, and partnering with influencers and relevant communities.
• Identify and execute high-impact events and partnerships across on-premise, off-premise, and non-licensed accounts.
• Create an annual blitz calendar with RMs and BDMs to drive monthly national Luxardo initiatives.
• Develop a social media presence on Instagram in line with corporate policies and brand guidelines.
• Collaborate with local teams to achieve program objectives.
• Build brand advocacy through targeted training for key stakeholders.
• Increase brand visibility and traction across on- and off-premise accounts.
• Conduct monthly distributor sales-rep work-withs in priority territories.
• Assist in planning and programming with distributors.
• Attend monthly distributor General Sales Meetings and team meetings.
• Report on market activity, trends, competitive dynamics, and performance vs. targets.
• Manage and optimize use of the annual travel and entertainment budget.
• Complete event reports, program recaps, expense reports, consumer insights, and competitive assessments.

Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Business, Hospitality, or a related field preferred.
• Equivalent work experience in lieu of a degree will be considered.

Experience

• 5-10 years of experience in the spirits, beverage alcohol, hospitality, or luxury CPG industry.
• Prior experience as a Brand Ambassador, On-Premise Specialist, Trade Development Manager, Bartender/Bar Manager, or similar role strongly preferred.
• Proven experience building brands in-market through events, trainings, and consumer engagement.
• Demonstrated ability to create digital content, including social media posts, educational videos, and cocktail/recipe content.
• Experience working with distributor partners and trade accounts is highly valuable.
• Familiarity with national and regional market dynamics within the beverage alcohol industry.

Skills & Capabilities

• Strong presentation and public-speaking skills; comfortable hosting events and trainings.
• Excellent relationship-building and communication abilities across trade, distributors, and consumers.
• Ability to capture and edit smartphone video content (iPhone proficiency preferred).
• Knowledge of social media best practices, especially Instagram.
• Strong organizational and project management skills; able to handle multiple markets and priorities.
• Self-starter with an entrepreneurial mindset and ability to work independently.
• Ability to analyze market trends and translate insights into actionable strategies.
• Willingness to travel extensively (50–75%), including evenings and weekends.

Other Requirements

• Must be 21+ and legally authorized to work in the United States.
• Valid driver’s license and ability to drive to trade accounts.
• Ability to lift and transport materials (typically up to 30 lbs) for events.

Additional Information

Why work at Hotaling & Co. 

Number one, hands down… the people and the brands are unparalleled! 

Great benefits:

• Medical, Dental, Vision,
• Car & Cell Phone Allowance
• FSA, 401k with Match,
• Life and AD&D, STD, LTD
• Employee Assistance Program
• Educational Assistance Program 
• Annual National Company Meeting
• Paid Parental Leave
• Sick and Vacation hours
• 12 Paid Holidays 
• Volunteer hours
• Performance-based Bonus Program

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