Job Description
Senior NBY Omni Activation Specialist
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries, and push the edges of what can be. The company looks for people who can grow, think, dream, and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders, and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike By You (NBY) is Nike’s global customization business, responsible for serving the brand, business, and consumer through self‑expression on relevant product at the right moments. Our goal is to inspire creativity, unlock innovation, and enable personalization—bringing the power of sport to every athlete* across all sports and geographies.
WHAT YOU’LL WORK ON
As Senior NBY Omni Activation Specialist, you will own how NBY shows up for consumers through sport. This role focuses on turning global and seasonal strategy into action—bringing NBY to life through priority sport moments, athlete storytelling, and connected consumer journeys.
This is a hands‑on role that requires strong ownership, clear judgment, and the ability to drive work forward through collaboration and influence.
You will:
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Obsess the NBY consumer and moments that matter most
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Translate global and seasonal strategy into clear activation plans
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Execute NBY integrations tied to key sport moments and athletes*
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Support athlete‑led NBY storytelling with Sports Marketing
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Share consumer insights with Design, Footwear, and Merchandising
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Deliver connected consumer experiences across digital and stores
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Improve NBY activation processes and ways of working
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Identify opportunities where NBY can help grow the business
WHO WE ARE LOOKING FOR
This role is ideal for someone who enjoys both strategic thinking and hands‑on execution. You are comfortable owning work end‑to‑end, understand how sport and culture create connection, and know how to bring those moments to life across digital and physical experiences.
What you bring:
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Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience)
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5+ years of experience in brand activation, marketing, consumer experiences, or related fields
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Demonstrated experience translating strategy into executed consumer‑facing activations
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Strong understanding of omni‑channel marketing, including digital, retail, and physical experiences, with fluency in digital consumer journeys & touchpoints
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Proven ability to manage multiple initiatives, stakeholders, and timelines simultaneously
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Strong communication, storytelling, and presentation skills
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Consumer‑first mindset with an understanding of sport, culture, and brand expression
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Ability to operate with autonomy while maintaining strong alignment with teammates and leadership
WHO YOU’LL WORK WITH
You will collaborate with Global and Geo partners across Nike, including:
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Nike Direct
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Brand Marketing, Digital Marketing & Retail Marketing
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Sports Marketing
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Digital Operations
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Merchandising
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Footwear & Design
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Supply Chain
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Consumer Services
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Geographies
This role sits at the intersection of sport, brand, product and consumer, requiring strong partnership and day‑to‑day collaboration.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the .
Job Tags
Seasonal work